Here’s how these things work together: Someone searches “Georgia State University Homecoming Parade” in Google. If there aren’t any future events matching that search, past events will still appear in the search results, which will drive traffic to the calendar (increased SEO). Now since the past event is archived it was picked up by the search engine allowing a user to learn that there was a “Race for the Cure 5k” in October of 2019 so there could be one the next October. Both reasons go hand in hand. That being said, this does only apply to outside searches. If a user searches for a past event in the calendar search box next to the login links they will be met with a message stating that no events were found and with a prompt to “search past events.”
For those using a search engine to find an event, they might not realize that the event has passed. Therefore, you can create a disclaimer – mentioning that this event has already happened. Please review the Uservoice article on how to create a past events disclaimer.
Other articles about working in Localist:
- How do I add an event to the Localist Calendar as an administrator?
- What size image should I upload in the Localist calendar?
- Can a PDF be attached to an event?
- Why doesn’t the Localist calendar have a 30-day grid-view?
- What is the approval process for getting events on the Localist calendar?
- How do I gain Administrator rights to the Localist Calendar?
- What if I need an approved event modified or deleted from the Localist calendar?
- I’m an administrator for the Localist calendar. How do I create featured events for my college or school?
- How do I create a past events disclaimer in the Localist calendar?
- Should I include social interactions such as an "I’m Going" + Ticketing/Registering button on my Localist calendar event?
- Why are past events still appearing in the Localist calendar?
- Can I add a Localist Calendar event to my personal calendar?
- How do I create a widget in Localist for my Georgia State website?
- How do I turn off social interactions (e.g. "User comments," "I'm interested," and "Invite friends")?