The short answer: to keep it lively and without clutter. Just check out the difference between a traditional grid layout and Localist’s list-view:
Now imagine this grid calendar lists
events throughout the entire month – that’s a lot of text for your users to
digest with no obvious way to filter or search.
Beyond the grid view’s aesthetics, it also limits:
- The ability to access to social sharing/ability to add to calendar
- Event descriptions
- Event types
- Locations under the title
Between this improved navigation, social integration and vibrant look, these are key to improving engagement and sky rocketing page views.