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Where can I get analytics training?

← Advertising & Analytics
Analytics is an important tool to master in order to learn to see what your users see and how they think their way through your digital tools. There is so much information on the web about analytics for you to use.  The university has a self-directed online learning tool called LinkedIn Learning, which can help you get started. You'll need your campusID to log in and have access to their catalog.  Right now we are in a transition time between different standards for Google to collect analytics. Use the course below that will help you gain a foundation for the analytics standard you are currently using. If you don't know, use the "Contact Us" link on the right, select Google Analytics in the form and we can assist.  
 


Watching this video and practicing what you learn in your account is a great first step toward unlocking the information your users want to use and see more of on your digital platforms.

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Open Lab is a great time to get together with others like you who craft the online experience for your unit.  Learn more about it. 


Keywords: google analytics, UTM tagging, UTM parameters, campaign tracking, web analytics, marketing analytics, ad performance tracking

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