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Hootsuite - Adding Tags to Posts

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Tag Posts and Messages


Tags allow you to visually classify posts and messages by category, which helps keep track of things like engagement for specific campaigns and provides other team members context about specific conversations or posts. Think of a tag as an internal hashtag that can be attached to posts and messages without being visible to the public. If your team plans to use tags, everyone should add all relevant tags to their posts or messages and do so consistently.

All members can tag posts and messages. However, only organization super admins, admins, and users with custom permissions to Manage Message Tags can create tags and manage the organization’s tag library.

Our Tag Dictionary


Below is a dynamic list of the active tags for you to use to help group your work on social media into a primary container where you can easily track performance, understand your success or the success of others, and quickly find ideas. The tag is listed first, followed by the primary reason for associating it with your content.  We know that content may relate to multiple tags. Still, the idea is to associate a tag that, in your judgment, represents the most important category of communication that benefits the institution.
  • #backtoschool, opening week activities tied to the start of each semester that use the hashtag
  • #GSU29, reserved for ugrad communications via admissions that use the hashtag
  • #lightitblue, athletic activities that use the hashtag
  • #TheStateWay, celebrating institutional success using the hashtag
  • admissions - financial aid, supporting this admissions effort
  • admissions - graduate, supporting this admissions effort
  • admissions - profile, supporting this admissions effort
  • admissions - undergrad, supporting this admissions effort
  • admissions - visit, supporting this admissions effort
  • admissions - yield, supporting this admissions effort
  • alumni association, supporting this admissions effort
  • alumni association - 40under40, posts supporting the 40under40 event
  • Athletics, reserved by athletics (not using the hashtag)
  • campus news, news hub articles in this category
  • campus news - operations, reserved for the COO
  • campus news - crisis, reserved for PRMC
  • events, posts to promote events
  • events - commencement, posts to promote commencement
  • events - convocation. posts to promote convocation
  • events - homecoming, posts to promote homecoming
  • featurefriday23, legacy tag - transitioning to profile - feature friday
  • instructional innovation & technology, reserved for IIT
  • international initiatives, reserved for international initiatives
  • news - art & culture, news hub articles in this category
  • news - business & economy, news hub articles in this category 
  • news - education & leadership, news hub articles in this category
  • news - health & wellness, news hub articles in this category
  • news - politics, law & society, news hub articles in this category
  • news - science & technology, news hub articles in this category
  • office of the president, reserved for the office of the president
  • profile, highlight current faculty, staff or student
  • profile - feature friday, highlight undergrad students for admissions.  Reserved for PRMC 
  • profile - graduate profile, highlight graduate students for the admissions
  • strategic plan - college to career, posts connected to advancing this strategic pillar
  • strategic plan - placemaking, posts connected to advancing this strategic pillar
  • strategic plan - research, posts connected to advancing this strategic pillar
  • strategic plan - student success, posts connected to advancing this strategic pillar
  • student engagement, posts connected to promoting student engagement efforts
  • student engagement - housing, posts for housing (future and current students)
  • student engagement - student orgs, posts promoting activities associated with student organizations
  • student services - dining, legacy tag promoting dining
  • university advancement, reserved for university advancement
  • university advancement - giving day, reserved for university advancement
  • university advancement - profile, reserved for university advancement

Tag Outbound Posts


Add tags when creating posts to help you track the success of your published content. Tags are not publicly visible on your posts. They're a sort of internal filing system for your posts. For example, you can add post tags to sort them by product, campaign, or region. You can add tags to Twitter, Facebook, Instagram, and LinkedIn.
  1. Go to Create.
  2. Scroll down to the bottom of the window and select Add next to Tags.
  3. Select tags from the Tags list to add them to your post. You can enter a keyword to search for a tag, or if you're an organization super admin, admin, or user with custom permissions to Manage Message Tags, you can create a new tag to add to your tag library.

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