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Video Guidelines

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Video production at Georgia State University is expected to be of the highest quality to represent the university and its identity properly. Public Relations and Marketing Communications will evaluate videos that meet the expectations of these guidelines and if authorized, will be uploaded to the university’s various social and distribution channels:

  • Youtube
  • Vimeo
  • Facebook
  • Twitter
  • Instagram

Best Practices:

  • Keep audio at a minimum. 85% of Facebook videos are watched without sound (Digiday)
  • If audio is included, closed captions are required, and the audio must be clear, understandable, and mastered at the -12d standard.
  • Keep the end result short. Our studies show online content gives you seconds to grab a viewer’s attention. The running time for a standard internet video should be between 30 seconds and 3 minutes at the very most.
  • When filming, ensure that the footage is as stable as possible. Either use a tripod or stabilizer gimbal. If the camera is hand-held, ensure minimal movement.
  • When using titles, be sure to use clean, san-serif fonts (i.e. Helvetica or Lato)
  • Check out our YouTube channel for examples of the various styles, look and feel, and shot compositions of some of PRMC's video productions.

To request video assistance, visit our communications toolkit. 

Georgia State Policy for General Video Export


Best Practices for video upload settings are as follows:
  • Encoding: mpeg4
  • Format: h.264
  • Resolution: 1920x1080 minimum resolution requirement
  • Support for up to 4k and 360 video (Youtube and Vimeo support this)

See the below screenshot for an example of the settings you should use when exporting an Adobe Premiere video file.

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