SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Georgia State uses a plugin called Yoast to facilitate the addition of settings, which make it possible to refine the displayed results of the page when it is selected in a browser search.
The university has a training resource and there is a course about SEO and Yoast. Take a look at this welcome video and use the link below to continue your learning.
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