Video Guidelines

Video production at Georgia State University is expected to be the highest quality to properly represent the university and its identity. Videos that meets the expectations of these guidelines will be evaluated by Public Relations and Marketing Communications, and if authorized, will be uploaded to the university’s various social and distribution channels:

  • Vidyard
  • Youtube
  • Vimeo
  • Facebook
  • Twitter
  • Instagram

Requirements:

  • Before any video project can begin production, whether internally or via outside vendors, the project must be evaluated and vetted by central Public Relations and Marketing Communications.
  • A creative brief that includes the project’s goal (why are you creating it), objectives, target audience, key messaging, distribution, tone, timeline, and comprehensive list of needed equipment, props, and other resources.
  • Visually interesting and with a purpose.
  • Must not contain copywritten material, such as photos, graphics and music. If copyright information has been acquired, it must be clearly identified by source.
  • Incorporate visual identity into production for consistency.
  • The video must contain the university lockup at the end, which will be delivered to you after the project has been greenlit and the edit reviewed internally.


Best Practices:

  • Keep audio at a minimum. 85% of Facebook video is watched without sound (Digiday)
  • If audio is included, closed captions are required and make sure the audio is clear, understandable and mastered at the -12d standard
  • Keep the end result short. Our studies show you have just seconds to grab a viewer’s attention with online content. The running time for a standard internet video should be between 30 seconds to 3 minutes at the very most.
  • When filming, make sure footage is as stable as possible. Either use a tripod or stabilizer gimbal. If hand-held, make sure there is minimal movement.
  • When using titles, be sure to use clean, san-serif fonts (i.e. Helvetica or Lato)
  • For some examples of the various styles, look and feel, and shot compositions of some of the video productions PRMC has created, check out our Youtube channel and our NewsHub video page

To submit your project for consideration, please reach out to the Assistant Director of Video Production & New Media, William Davis, at wdavis20@gsu.edu

If you are a news outlet or your project has been greenlit, access to B-Roll filmed by our internal crew can be obtained by submitting a request here.

For event video capture for archival purposes, please reach out to Mat Munsen at mmm@gsu.edu.

For instructional design videos, please reach out to Mat Munsen at mmm@gsu.edu.

For event photography, please reach out to Meg Buscema at meg@gsu.edu.


Georgia State Policy for General Video Export


Best Practices for video upload settings are as follows:
  • Encoding: mpeg4
  • Format: h.264
  • Resolution: 1920x1080 minimum resolution requirement
  • Support for up to 4k and 360 video (Vidyard, as well as Youtube and Vimeo support this)

See the below screenshot for an example of the settings you should use when exporting an Adobe Premiere video file.



For more information on how to post Vidyard Video to your web page, read our article on the topic here.

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